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OBI + Magento / Adobe Commerce

OBI + Magento / Adobe Commerce integration

Connect OBI and Magento / Adobe Commerce around the workflows your operation needs. Connect OBI and Magento / Adobe Commerce with Synchron.io to automate supported workflows between the two systems. Direction, timing, and data coverage depend on the integration.

OBI is a major European home improvement retailer focused on DIY, tools, building materials, garden, and renovation categories. It is relevant to brands targeting homeowners and project-led shoppers.

Available through Mirakl

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Looking for a specific OBI + Magento / Adobe Commerce workflow? Tell us what should move between the systems and we will confirm the available configuration and any custom requirements.

OBI integration

Supported workflows for OBI and Magento / Adobe Commerce

Connect operational workflows between OBI and Magento / Adobe Commerce

Review the supported directions and data flows for orders, inventory, fulfillment, tracking, invoices, refunds, and other available workflows.

Grow your OBI marketplace sales by integrating Magento / Adobe Commerce to synchronize orders, inventory, product data, customer information, and fulfillment workflows across your commerce stack.

Magento / Adobe Commerce is a flexible ecommerce platform used by merchants and brands to manage online stores, catalogs, orders, customers, promotions, and commerce operations. It is well suited to businesses that need a customizable ecommerce architecture connected to marketplaces, ERP systems, fulfillment tools, and back-office workflows.

How the workflow fits together

Marketplace order lifecycle between Magento / Adobe Commerce and OBI

Connect OBI marketplace orders with the Magento / Adobe Commerce workflows your team already uses for fulfillment, tracking, inventory, refunds, and other supported post-purchase operations.

1 Order import
Import eligible OBI marketplace orders into Magento / Adobe Commerce with the order, product, customer, and channel context needed for downstream processing, without re-entering them in OBI.
2 Fulfillment and tracking
Fulfill orders in Magento / Adobe Commerce and send supported shipment confirmations, carrier details, tracking numbers, and tracking URLs back to the OBI marketplace.
3 Inventory synchronization
Use Magento / Adobe Commerce as an inventory source and send supported availability updates to the OBI marketplace according to the workflow's configured rules.

Connect Magento / Adobe Commerce to sync OBI data

Sync OBI with Magento / Adobe Commerce in 3 simple steps

Start your OBI x Magento / Adobe Commerce integration with Synchron.io in minutes. Our intuitive platform makes it easy to connect Magento / Adobe Commerce and start syncing data to OBI, instantly.

  • 01 Connect OBI in one click Authorize OBI with a single click to securely link your account.
    OBI

    OBI

    Connected

  • 02 Connect OBI to Magento / Adobe Commerce Simply link Magento / Adobe Commerce to your account and pair it with OBI.
    OBI
    Magento / Adobe Commerce

    OBI + Magento / Adobe Commerce

    New integration

  • 03 Supported workflows for OBI and Magento / Adobe Commerce Review the pair-specific directions and data types for this connection where supported.

    • Orders

    • Credit notes

    • Inventory

    • Tracking

    • Invoices

Integration planning

Plan your OBI + Magento / Adobe Commerce workflow

Connect OBI and Magento / Adobe Commerce around the operational data your team needs to move. Tell us the workflow, direction and fields you need. We will confirm the supported configuration and whether any custom work is required.

https://synchron.io/en/apps/obi/magento
b-and-q
bestbuy
carrefour
tradeinn
urban-outfitters
debenhams
douglas
elcorteingles
shopapotheke
OBI
galeries-lafayette
rue-du-commerce
phone-house
Synchron.io
go-sport
pixmania
kohls
Magento / Adobe Commerce
ldlc
leclerc
loreal
macys
weightwatchers
yoox
sarenza
inno
truffaut
obelink
Always-on workflow execution.
Once active, supported workflows continue to run automatically according to their configured trigger or schedule for Magento / Adobe Commerce.
Scheduled and event-driven workflows.
Automate supported order, fulfillment, and inventory workflows around OBI using the timing available for each connected platform.
Monitoring and controlled recovery.
Surface failed Magento / Adobe Commerce transfers with the context needed to investigate the issue and recover supported workflows after correction.
Secure API connections.
Protect OBI integrations with encrypted connections and secure API or OAuth authentication where supported.
Privacy-conscious data handling.
Handle Magento / Adobe Commerce operational data with access controls, masking, and privacy-focused practices designed for integration workflows.
Integration support.
Get help with OBI configuration, workflow questions, and scoped integration adjustments when your project needs them.

Related ecommerce integration guides

Evaluate the workflow, not just the connector

Use these guides to check how orders, fulfillment and tracking, inventory, invoices and refunds should move between ecommerce and marketplace systems after launch.

Shopify marketplace order synchronization

See how marketplace orders are imported into Shopify with the context and routing information teams need to process them.

Marketplace seller operations

See how Synchron helps sellers automate orders, fulfillment, inventory, invoices, refunds, and monitoring across connected systems.

Invoice and refund automation

See how invoice, cancellation, refund, and credit workflows stay aligned with the marketplace order lifecycle.

Keep Magento / Adobe Commerce operations connected. Start with the workflows you need.

Connect OBI and Magento / Adobe Commerce with automated workflows for orders, fulfillment, inventory, customer data, and other supported operations.

Reduce manual OBI updates and keep Magento / Adobe Commerce workflows visible, connected, and easier to manage.

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