Marketplace demand, connected to your NetSuite operation
Bring Mirakl sales into the ERP workflows your business already runs in NetSuite. Synchron can create NetSuite Sales Orders from marketplace orders, send shipment and tracking updates back when fulfilment is recorded in NetSuite, and keep marketplace availability aligned with the inventory that can actually serve the channel.
One ERP flow behind marketplace orders
Marketplace sales should enter the same ERP operation as the rest of the business rather than create a parallel order process. Synchron connects Mirakl with NetSuite so an incoming marketplace order can become a working Sales Order, fulfilment recorded in NetSuite can update the marketplace with shipment information, and inventory availability can continue to govern what remains available to sell.
Marketplace demand enters your established ERP process, fulfilment activity in NetSuite drives shipment updates, and inventory availability governs what can be sold next.
Connected workflows
Synchron links the incoming marketplace sale with the two NetSuite outcomes that matter afterward: what was actually shipped and what inventory remains available to sell.
Create Sales Orders in NetSuite from eligible marketplace orders, using the customer, product and transaction context needed for the sale to enter your existing ERP process instead of being handled separately in the marketplace back office.
Use shipment activity recorded in NetSuite fulfilments to update the marketplace with dispatch and tracking information, including staged shipments where the marketplace workflow supports them.
Keep existing marketplace offers aligned with the NetSuite inventory that is genuinely available to the channel, using the locations and stock model that match the way your business fulfils orders.
How it works
The integration gives each system a clear role: Mirakl captures marketplace demand, NetSuite becomes the operational order and inventory workspace, and Synchron keeps the hand-offs between them connected.
Synchron brings the marketplace sale into the connection with the customer, delivery and product information required to build the corresponding ERP order.
The order is created using the NetSuite defaults and mappings defined for your operation so finance, warehouse, support and connected processes can continue from the ERP record.
When fulfilment is recorded as shipped in NetSuite, the resulting shipment and tracking information can flow back to the marketplace without asking teams to repeat the dispatch work in a second system.
Operational inventory changes can refresh marketplace availability so future orders are based on the stock position your business actually uses to fulfil the channel.
Operational visibility
Orders, fulfilments and stock updates can run automatically, but operations still need a clear view when something requires attention. Synchron provides an operational layer across the hand-offs between the marketplace and NetSuite.
Keep a clear relationship between the original marketplace order and the Sales Order created for ERP processing and support.
See which NetSuite activity produced marketplace updates when shipment or stock information needs to be reviewed.
Give operations enough history to understand whether an issue began with order import, product matching, fulfilment or the inventory position used for the marketplace.
Why Synchron.io
The value of the integration is not simply copying transactions between two APIs. Synchron helps marketplace activity behave like part of the ERP operation your teams already trust while absorbing the channel-specific hand-offs around orders, fulfilment and inventory.
Move marketplace demand into the ERP rather than asking warehouse, finance and support teams to manage an additional seller portal as a separate operating environment.
Shape order creation and inventory sourcing around the subsidiaries, locations, item references and custom fields your account actually uses.
Use fulfilment and inventory changes in NetSuite to keep marketplace shipment and stock information aligned with the operation.
Connect additional Mirakl-powered retailer channels to the same NetSuite foundation without collapsing their individual marketplace context.
Give teams one place to understand order imports, shipment updates and inventory activity when an automated marketplace workflow needs attention.
Marketplace context
Mirakl technology can power many different retailer marketplaces. Synchron lets those marketplace relationships feed a common NetSuite operation while keeping the order, fulfilment and inventory context of each channel deliberately separated.
Mirakl
Marketplace technology
NetSuite
Ecommerce platform
Bring orders from different Mirakl-powered marketplaces into the NetSuite environment your teams already use for order management and inventory.
Preserve the marketplace identity and configuration behind each connection so one retailer’s orders, fulfilments and stock rules do not become mixed with another channel.
Reuse the same ERP foundation as marketplace coverage grows while adapting the connection around the operational requirements of each new channel.
A NetSuite Sales Order often needs more ERP context than a marketplace order provides on its own. Synchron can adapt the import around the structures your finance and operations teams already rely on instead of treating every NetSuite account as identical.
Create the Sales Order against the appropriate NetSuite customer record and use the compatible subsidiary context, location and transaction defaults required by that operation.
Resolve marketplace lines against NetSuite items using the identifiers your business maintains, such as Item Name/Number, SKU references or UPC/EAN barcode values.
Keep the original marketplace order reference available on the NetSuite transaction so operations and support teams can trace the sale across both systems.
Account-specific transaction requirements and custom fields can be incorporated when imported Sales Orders need additional operational or accounting context.
The marketplace should reflect the shipment activity recorded in NetSuite, not a manually maintained copy of it. Synchron connects that fulfilment lifecycle back to the original marketplace order.
Use the fulfilment already recorded in NetSuite as the source for the marketplace update, whether it is created directly by your team or by a connected warehouse process.
Use the shipment information recorded during fulfilment to keep the marketplace order current and give the buyer the tracking details they expect.
When a Sales Order is fulfilled in stages, Synchron can follow the separate NetSuite fulfilments and represent multiple marketplace shipments where that operator workflow supports them.
Physical stock and sellable stock are not always the same. Inventory may be committed to other orders, divided across locations or managed with operational rules that affect what should be offered on the marketplace. Synchron can make the marketplace follow the NetSuite availability model that matters to your business.
Include the NetSuite inventory locations that can serve Mirakl and leave unrelated warehouses or operational stock pools outside the marketplace quantity.
Align the marketplace with the NetSuite inventory position and location scope that best represent the quantity your business can actually sell through that channel.
When NetSuite activity changes an item’s availability, Synchron can use the current ERP quantity to refresh the corresponding marketplace stock.
Questions, answered
NetSuite accounts can differ in their subsidiaries, locations, item identifiers and transaction requirements. The integration is designed to fit that operating model rather than force every merchant into the same ERP configuration.
Your NetSuite account has custom order or inventory requirements?
Tell us how marketplace Sales Orders should be created, which locations fulfil them, how products are identified and which inventory should be exposed to the channel. We can shape the connection around that NetSuite setup.
Yes. Synchron can create a NetSuite Sales Order from an eligible marketplace order so the sale enters the ERP processes your teams already use for operations, fulfilment and reporting.
Yes. NetSuite accounts differ, so the integration can be configured around the appropriate customer record, subsidiary context, location and other transaction requirements your business uses.
Yes. Product matching can use identifiers maintained on NetSuite items, including Item Name/Number or UPC/EAN-style barcode values, depending on how your catalogue is organised.
Yes. When fulfilment is recorded as shipped in NetSuite, shipment and tracking information can update the marketplace. Staged fulfilments can also be represented separately where the marketplace supports multiple shipments.
That depends on your inventory model. Synchron can align the marketplace with the NetSuite locations and availability measure that best represent stock you can actually sell through that channel, rather than assuming every on-hand unit should be published.
Yes. Multiple marketplace connections can use the same NetSuite operational foundation while keeping each retailer channel’s order references, configuration and inventory scope separate.
Yes. The appropriate NetSuite integration access, permissions and connection components need to be configured. Synchron can guide the setup around your NetSuite account and security model.
Synchron provides operational visibility across marketplace order imports, NetSuite fulfilment updates and inventory activity so your team can trace what moved between the systems and review exceptions that need attention.
Keep exploring
Explore other ways to connect marketplace, ecommerce and business systems with Synchron.
Bring your workflow together
Tell us which marketplaces you sell on, how NetSuite Sales Orders should enter your operation, which locations serve those channels and how inventory availability is managed. We can shape the connection around the ERP workflow your teams already use.
