Wayfair + Shopify Plus

Connect Wayfair and Shopify Plus for ecommerce operations

Support enterprise commerce growth with Shopify Plus by integrating Wayfair to manage listings, product data, inventory, and orders for large-scale home and living sales.

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Import Wayfair Orders into Shopify

Tracking updates from Shopify to Wayfair

Stock updates from Shopify to Wayfair

Seamless automation with Wayfair

Wayfair to Shopify Plus workflows

Connect Shopify Plus with Wayfair to automate workflows, synchronize data in real-time, and enhance efficiency across your business processes.

Grow your Wayfair marketplace operations by connecting Shopify Plus to unify data flows, automate operations, and support complex commerce environments at scale.

Shopify Plus is Shopify’s enterprise commerce offering for high-growth and high-volume businesses. It is designed for brands that need advanced automation, deeper operational control, and a scalable platform for multi-brand, multi-market, or international commerce.

Integration guide

How Wayfair and Shopify Plus work together

Why?

The Wayfair + Shopify integration connects Wayfair with Shopify so Wayfair dropship orders can be managed from Shopify, while fulfilment and inventory updates are sent back to Wayfair.

Target

It is designed for brands, suppliers, ecommerce teams and operations teams that sell through Wayfair and use Shopify as their order management, fulfilment or inventory hub. Instead of manually recreating Wayfair purchase orders in Shopify, eligible orders can be imported automatically into the same operational queue as other sales channels.

Benefits

The integration helps teams reduce manual order entry, keep shipment tracking aligned with Wayfair, and update Wayfair stock from Shopify inventory changes to reduce overselling risk.

Data flows

What moves between the apps

Primary sync path

Wayfair is the source of truth for dropship purchase orders. The order import workflow runs every 15 minutes and checks the last 2 hours of Wayfair orders. Manual import is also available for testing, backfills or support investigations.

Shopify is the operational system for fulfilment and inventory. When a Wayfair order is imported into Shopify, fulfilment teams can process it from Shopify. When the order is fulfilled in Shopify, tracking information can be sent back to Wayfair in near real time.

Shopify is also the source of truth for stock levels. When Shopify inventory changes, the stock workflow can update Wayfair in near real time. If Shopify location filters are configured, only the selected locations are used for Wayfair availability.

Workflows

Automated workflows

Automated workflow

Import Wayfair Orders into Shopify

DIRECTION Wayfair → Shopify

This workflow imports eligible Wayfair dropship purchase orders into Shopify every 15 minutes. It matches the customer and ordered items, then creates Shopify orders so fulfilment and customer service teams can process them from Shopify.

TRIGGER

scheduled every 15 minutes, checking the last 2 hours of orders; manual import is available

Automated workflow

Tracking updates from Shopify to Wayfair

DIRECTION Shopify → Wayfair

This workflow sends Shopify fulfilment information back to Wayfair when Wayfair orders are shipped. It uses the carrier and tracking details from Shopify to create the corresponding Wayfair shipment update.

TRIGGER

webhook; runs in near real time when the relevant fulfilment event happens in Shopify

Automated workflow

Stock updates from Shopify to Wayfair

DIRECTION Shopify → Wayfair

This workflow updates Wayfair stock from Shopify inventory changes. It uses Shopify as the stock source of truth and sends availability updates to Wayfair using the configured Shopify locations and Wayfair supplier account.

TRIGGER

webhook; runs in near real time when Shopify inventory changes

Reliability

Monitoring, failure handling and manual replay

Synchron focuses on operational visibility after the sale: logs, error context, monitoring and replay where supported. Read about trust and reliability.

Failure handling

Configured transfers are monitored with workflow logs and error context so teams can see which record failed and why.
Failures commonly need the underlying issue corrected first, such as credentials, permissions, product matching, order state, carrier data or a marketplace API response.
Where the workflow supports it, corrected transfers can be replayed or manually re-run instead of starting the whole process from scratch.

Manual replay

Manual import is useful during onboarding, backfills, support checks and controlled reprocessing of specific records.
Replay still depends on correcting the underlying issue first, such as product matching, credentials, permissions or invalid source data.

Use cases

When to use this connector

Enable it when Shopify should be the central queue for Wayfair order fulfilment.
Use it to avoid manually recreating Wayfair purchase orders in Shopify.
Use it when teams need consistent Shopify tags to identify, route or report on Wayfair orders.
Use manual import during onboarding, testing or support checks.
Enable it when Wayfair orders are fulfilled from Shopify.
Use it when carrier and tracking information should be sent to Wayfair automatically.
Use it to reduce manual shipment updates for your operations or customer service team.
Use it when customers should receive delivery information based on Shopify fulfilments.
Enable it when Shopify should control stock availability for products sold on Wayfair.
Use it to keep Wayfair availability aligned with Shopify inventory changes.
Use it when stock updates should be limited to specific Shopify warehouses or locations.
Use it to reduce manual stock maintenance in Wayfair.

FAQ

Common questions

How often does the integration sync data?

Wayfair order import runs every 15 minutes and checks the last 2 hours of orders. Tracking and stock workflows run in near real time when the relevant Shopify events happen.

What happens if a product cannot be matched in Shopify?

If automatic product creation is disabled, the order will not be imported until the Shopify product identifiers are corrected. You can match by SKU by default, or enable barcode matching if that better fits your catalogue.

Why was tracking not sent to Wayfair?

Check that the Shopify fulfilment belongs to a Wayfair order, includes the required carrier and tracking details, and that the Wayfair production permission for shipment updates has been verified.

How do settings and filters affect synchronisation?

Settings can change whether orders are acknowledged, whether Shopify stock is reduced on import, which Shopify locations are used for stock updates, how products are matched, and which tags are added to imported Shopify orders.

Trust and pricing

Ready to connect Wayfair and Shopify Plus?

Tell us which workflows you need, and we will help you confirm the right setup. Synchron has no setup fee, no GMV-based fees and no long-term contract.

View pricing Read about trust and reliability